What's been trending on Pinterest - 1/9/2025
A window into what people are searching for & looking ahead to in the fashion world
Pinterest is kind of a big deal to me. Since creating my own street style Pinterest account in 2018, I have grown my monthly audience to over one million users and was named one of the top fashion creators in the US in 2023. These past two Paris Fashion Weeks I also had the absolute pleasure and privilege to shoot exclusive street style for Pinterest France.
What makes Pinterest so unique in the social media landscape is that it is first and foremost designed to be a search engine, much like Google and YouTube. Users head to Pinterest to solve problems or find inspiration, using keywords to search for exactly what they are looking for. Search engine optimization added by creators in the text and visuals of pins gets processed in the Pinterest algorithm, and helps connect users to the content.
If you have a business profile on Pinterest, you have amazing access to analytics on what users are searching. Search trends gives a read on the pulse of what people are interested in and looking for.
Here are the search trends growing within my own audience:
To engage my current audience with content they are actively searching for, this report tells me I should be focusing on style that aligns with Tracee Ellis Ross (do I have any photos of her? I need to take a look), fur jacket street style, and eccentric outfits and styling tips. But if I want to reach beyond my current audience, I should also look at growing trends among all Pinterest users.
The standout trending Pinterest searches lately:
Winter outfits by occasion - the winter dressing slump is real, so many are turning to Pinterest to spice up their cold weather layering. Sub themes include:
Cute & casual
Skiing aesthetic
Dinners & date night
Clubbing & parties
However, based on previous year data, Pinterest is predicting that we are currently at the peak of these searches, as many people will start pivoting to thinking about the next trending search.
Looking ahead to warmer weather - searches like “swimsuit inspo,” “summer outfit ideas,” and “beach outfits” are already on the rise. Perhaps for vacations? Or everyone is just over being cold and creating their summer style moodboards.
Eccentric fashion - maximalism, pattern mixing, and dopamine dressing are making a comeback after a few seasons of quiet luxury and minimalism.
2010 Tumblr aesthetic - I’ve already discussed over on Instagram all the signs that 2010’s Tumblr/indie sleaze style is coming back (check that out here) and I. Am. Here. For. It.
2025 fashion trends - And of course with a new year comes a new set of fashion trends to abide by (or not, you do you).
What have you been searching on Pinterest lately? Let me know!
Karya